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You don't need to know web design to take good pictures. If all your thoughts are on the depth of field, lighting, and composition, chances are you're not worried about things like interface, navigation, or calls to action. Yes, none of these things affect the quality of your photos, but ignoring such things will affect the effectiveness of your site if you choose to create one. Often for the photographer, the site is not only a gallery of finished works but also a kind of ""magnet"" for new clients. Therefore, if it does not meet accepted standards, it is unlikely that your business will flourish.We offer you an accelerated course on creating a website for the photographer, sure to please your customers.
Add contact information
Contact information is a must on your site. On the one hand, it allows the user to contact you, ask questions, and offer cooperation; on the other hand, having contacts confirms that you are a natural person. Many people are afraid to invite a stranger for a shoot, so having a phone number, email, and links to social media profiles will help allay their fears. It's up to you where you put your contact information. Many indicate it on the page or create a separate page with the title ""Contacts"". So on the example of the casino fairspin.io, they show their address and phone number at the bottom of the site's main page so that the contact information is immediately visible to the user.
Break down the gallery of images into themes
One common mistake on photographers' websites is displaying all the work in one ""Gallery"" section. This is very inconvenient for the user.
Break up all your work into themes. If you specialize in different types of photography and still prefer some of them, that's where you should start. This will not only make your pictures easier to see, but it will also help you navigate. Some visitors already know what they want, so let them find what they came for sooner.
Get rid of unnecessary stuff.
Website galleries aren't much different from regular offline exhibitions. Only the best should be chosen in both – too many works will confuse viewers. Besides, there is a risk that people won't notice the successful pictures. Primarily if you use your site as a portfolio, you need to showcase only the best photos.
Web design is not just about the look of the site but also about the function of the site. Experienced designers can use a variety of elements to influence visitor behavior, encourage specific actions, and even increase sales. But before you start putting any of them into practice, you should decide what you're creating a landing page or website for. What is your main goal? Do you want to attract new customers with it? Maybe you are selling your work? Or showing your portfolio to an employer? The answers to these questions determine the appearance and functionality of your resource.
Tell us about yourself.
People don't want to hire strangers, especially for important events like weddings. This is a bit of a paradox because not everyone has a professional photographer in their circle of friends. To get your potential clients to get to know you better, create an ""About Me"" page on your website.
Use it to give visitors an idea of you as a person. Again, it's best to keep it short and in a friendly tone – no one wants to read someone else's autobiography. Write a few paragraphs about the kind of person you are and what's important to you. If you have extensive work experience, it's appropriate to talk a little about who you've worked with and what successes you've had.
Focus on search engine promotion
SEO is one of those areas that those who are not associated with the field of website development know little about. Nevertheless, a photographer must master the basic intricacies of search engine promotion to get the most out of their website.
For local photographers, one of the essential keywords in SEO is location. It would be best if you mentioned your city as often as possible in your website texts. It is also worth mentioning your specialty for the same reason. For example, if you are a wedding photographer, use as many wedding-related words as possible.
It's also worth paying attention to blogs. This is a great way to work organically with keywords needed for search engine promotion. Having your blog will not only help attract new visitors to your site, but it will also increase their time on the site, which will help SEO even more.
No one likes watermarks—neither viewers nor photographers. They distort the perception of the image. If you're trying to showcase your talent as a photographer, watermarks will only ruin everything. And that's because the disadvantages of watermarks overshadow the benefits.
But then the question arises, won't your photos get stolen? If someone seriously wants to steal your photo, a watermark won't stop them. The watermark would have to be placed right in the center of the image so that attackers can't do anything with it. But in that case, the cure is worse than the disease itself. If you're interested in ways to protect your work, place copyright information using the tooltip that pops up when you right-click. For example, like on the Nukem site.
Instead of a conclusion
Anyone can take a photo, but not everyone is capable of creating a perfect shot. That's why people look for professional photographers with an equally professional website. And while it's not that difficult to make a photo website or landing page today, if you want it to be perfect and optimized for business, consider hiring a web designer or at least using ready-made templates in website builders precisely honed for this niche.